Roadshow at Swedish IKEA stores

The Municipality of Laganas is organizing a roadshow at 5 IKEA stores in Sweden for the period February-March 2009. During the promotional campaign, 40.000 copies of printed material on Laganas will be distributed. In addition, each roadshow will broadcast TV spots on a plasma screen while a staff member will be on call to inform visitors on holidaying in Laganas.

The roadshow of the Municipality of Laganas will include stops to the following IKEA stores:
  • IKEA Stockholm Barkarby
  • IKEA Stockholm Kungens Kurva
  • IKEA Malmo
  • IKEA Backebol Gothenburg
  • IKEA Kallered Gothenburg